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Reports 10 Jan 2012

Survey on Activism

The Sustainability Survey

By Jeff Erikson

2011 welcomed the re-emergence of the campaigning NGO as civil society organizations reclaimed and reinvigorated their activist spirit. From relentless campaigning by 350.org against the Keystone XL Pipeline to the populist multi-channel campaign by Hugh’s Fish Fight to end discards of by-catch in Europe to Greenpeace’s string of victories from ‘zero discharge to ‘unfriend coal’ NGOs have once again found their voice and are effectively playing an important role holding business and governments to account.

In the latest poll from Globescan and SustainAbility, a panel of more than 600 global sustainability experts agree that society needs such activism to achieve meaningful progress and that the activist tactics that directly impact business value drivers are percieved as the most effective.

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