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Reports 17 Jul 2002

Developing Value

The Business Case for Sustainability in Emerging Markets

By Kavita Prakash Mani, Jodie Thorpe and Peter Zollinger

The first large-scale study in partnership with IFC and the Ethos Institut, analysing the business case for sustainability in emerging markets. Developing Value: The Business Case for Sustainability in Emerging Markets aims to help business managers understand the opportunities, risks and bottom line implications of sustainability strategies.

Emerging market companies focus more on savings and revenue, while intangibles like brand value and reputational issues are more significant in developed countries.

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Includes analysis of over 240 company examples from Africa, Asia, Latin America and Central & Eastern Europe and the report uncovers examples of higher sales, reduced costs and lower risks from better corporate governance, improved environmental practices, and investments in social and economic development.

The business case matrix graphically presents the findings and the relationships between seven sustainability factors and six business success factors. This matrix has been adapted from previous work by SustainAbility, specifically Buried Treasure, which examined the business case for sustainability in developed countries. A comparison of the two studies shows that emerging market companies focus more on short-term cost savings and revenue gains, while intangibles like brand value and reputational issues are more significant in developed countries.

Translations

Crear Valor (Spanish)

Argumentos empresariales en favor de la sostenibilidad en los mercados emergentes

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Rentabilité responsable (French)

Les bénéfices du développement durable dans les marchés émergents

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Criando Valor (Portuguese)

O business case para sustentabilidade em mercados emergentes

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