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Reports 6 Feb 2001

Buried Treasure

Uncovering the business case for corporate sustainability

By John Elkington

Buried Treasure: Uncovering the Business Case for Corporate Sustainability seeks to uncover evidence to test the premise that responsible business is value enhancing.

The Sustainable Business Value Matrix links ten dimensions of sustainable development performance (e.g. accountability & transparency, environmental process focus, human rights, workplace conditions) with ten more traditional measures of business success (e.g. shareholder value, access to capital, brand value and reputation, licence to operate). The research maps out where responsible performance has the strongest impact on business success.

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