If you have a smart phone, the chances are it uses ARM technology.
A British multinational semiconductor intellectual property (IP) supplier, in 2015, ARM asked SustainAbility for help in refreshing its employee engagement strategy. Specifically, ARM wanted to align its ‘Connecting Everything’ communications strategy with its approach to employee engagement and volunteering.
With over 40 percent of ARM employees having less than 5 years tenure at the company, ARM recognized the power of supporting its people to leverage their personal passions, expertise and skills through volunteering and community engagement.
A multifaceted approach
To ensure ARM had a clear understanding of how to increase the quality and quantity of employee involvement, we identified key employee engagement criteria including senior management commitment; strategic fit to the business; geographical reach; partnerships and volunteering activities.
These criteria were further supported by the creation of a research plan; an assessment of employee engagement initiatives; a review of best practice amongst FTSE peers; research into effective internal engagement and a framework strategy.
The research, assessment and strategic framework provided a strong foundation for ARM to first organise and prioritise its engagement activities. From that foundation, it has been able to create meaningful and considered employee initiatives that leveraged the science, technology, engineering and math (STEM) strengths of its employees. Inspiring employees to focus their efforts on areas of passion and knowledge is helping to build stronger teams and achieve the project’s aim of connecting people and helping them to better understand the company’s ambitions.