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Media 9 Jul 2012

SustainAbility’s Work with Nike Cited in Management Innovation

SustainAbility work with Nike has been cited in one of the winning entries in the Long-Term Capitalism Challenge – part of the Harvard Business Review / McKinsey M-Prize for Management Innovation.

In 2007 SustainAbility conducted with Nike scenario planning on global trends such as water, health, and energy and climate change. The assessment helped Nike understand areas of risk and opportunities for innovation in its value chain and business. The scenario planning was one of the pivotal moments that helped trigger a commitment to drive sustainability into every aspect of Nike’s business.

Read the entire story “Nike’s Gameplan for Growth that’s Good for All” here.


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