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Media 2 Sep 2014

Evaporating Asset: Paper Now Available

On the occasion of World Water Week in Stockholm, we wanted to bring to your attention SustainAbility’s recently published a paper with the support of the Rockefeller Foundation entitled Evaporating Asset: Water Scarcity and Innovations for the Future.

The World Economic Forum has identified “water crises” as one of the top ten issues of greatest concern to the global economy in 2014. What is causing these crises and how do we address them? Through research supported by the Rockefeller Foundation in 2014, SustainAbility explored the challenges faced by freshwater and freshwater ecosystems globally due to growing sectoral competition—between agricultural, industrial and municipal users—for limited water. The resulting paper, Evaporating Asset, illuminates some of the most innovative approaches to protect, preserve and replenish freshwater ecosystems.

Following several months of research involving a review of over 90 reports, articles and papers, dozens of expert interviews and a convening with a global cohort of water experts, SustainAbility developed a number of observations about the global water crisis and what it means for the private sector.

This report provides an introduction to the context and causes of water scarcity, the growing momentum around addressing water issues and a look at what SustainAbility considers to be some of the more interesting solutions on the horizon.

Read the full report here.


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