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Case Studies Amer Sports

Playing to Win Through Sustainable Growth

How can a sporting goods company play to win whilst maintaining sustainability as its foundation of future growth?

By identifying and prioritizing the economic, environmental and social impacts and issues that matter most to the company and its stakeholders, and setting goals to improve performance. SustainAbility supported Amer Sports to deliver the company’s materiality assessment and establish a corporate responsibility framework and targets to drive performance across the company’s brands.

Amer Sports, a sporting goods company with internationally recognised brands including Salomon, Wilson, Atomic, Arc’teryx, Mavic, Suunto and Precor, with a mission to inspire athletic achievement and enjoyment for active and healthy living. It does so through its values of being determined to win, fostering team spirit, championing innovation and encouraging fair play.

Our framework is now helping Amer Sports brands to deliver corporate responsibility programs that meet the needs of their customers and stakeholders.

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Conducting a materiality assessment has allowed Amer Sports to identify and prioritise issues, to smartly allocate resources, and focus investments across the business and brands. The SustainAbility materiality approach helped to build buy-in and has allowed the company sharpen its reporting.

The findings provided the basis for the development of the corporate responsibility framework and for establishing goals and targets. In priority areas SustainAbility helped Amer Sports to benchmark peers, clarify its ambition, and to establish key performance indicators and targets to drive performance. The framework is now helping Amer Sports brands to deliver corporate responsibility programs that meet the needs of their customers and stakeholders.

We are proud to have Amer Sports as members of our Engaging Stakeholders Network.

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