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Events 22 May 2017 - 25 May 2017 | Conference

SB ’17: Redefining the Good Life

Detroit, MI

Be part of a critical and timely conversation about what the Good Life of the future looks like. Discover how future focused brands can help drive better business results by enabling healthier individuals, families and communities around the world and a flourishing future for all.

Join Mark Lee as he leads a panel on The Good Life through the lens of consumer preferences and global sustainability influencers alongside Wendy Salomon (The Harris Poll), Raphael Bemporad (BBMG) and Chris Coulter (GlobeScan).

This session will unveil a unique compilation of new research data that helps explain how consumers and leading sustainability influencers imagine The Good Life.

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This session will unveil a unique compilation of new research data that helps explain how consumers and leading sustainability influencers imagine The Good Life, and what roles they believe brands can play in delivering it. Mark and the other speakers will share hot-off-the-press research insights on a number of trends and tremors around consumer attitudes and behavior, as well as an updated landscape of outlooks held by global business leaders.

About SB ’17

The emergence of today’s pressing social and environmental challenges is stirring global business and brand leaders to drive positive and real change. SB’17 Detroit marks the launch of a global initiative to discover how redefined societal aspirations are transforming the way brands deliver value for their customers. Over 2,000 brand leaders will unite in Detroit for a collective conversation about how businesses can position themselves for success against the backdrop of changing societal needs.

About Sustainable Brands

Sustainable Brands® sparks and enables transformational leadership at the personal, organizational and economic systems level, supporting reflection, ideation and action by creating and curating an optimal environment for discovering the tools and partners necessary to create new kinds of shared value. We bring the full system into the room, convening a community of courageous optimists willing to challenge personal assumptions and disrupt the status quo.

It is the largest peer community of global business leaders committed to brand value creation through sustainability-led innovation. The community was founded on the conviction that unleashing the best of human ingenuity and innovation can change the shape of business and, with it, the world. Ten years later, we are celebrating our progress as a community of action, dedicated to delivering on the solutions needed to drive us into the next economy.

WHEN

8.00am - 6.00pm

WHERE

Cobo Convention Center
1 Washington Blvd
Detroit, MI 48226, USA

Related materials

The GlobeScan / SustainAbility Surveys

Expert research insights helping you stay on top of the sustainable development agenda.

Find out more

WHO WILL YOU SEE THERE?

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