Many of the companies that are flourishing financially today are inherently unsustainable. Despite laudable efforts to make their processes or products more sustainable, no amount of renewable energy sourcing or green product engineering, for example, can change that.
When an inherently unsustainable company experiences continued commercial success, thinking about a different, more sustainable model may seem unlikely or unrealistic. However, dwindling security of supply, rising commodity prices, changing consumer demographics and increasing competitive pressure make it prescient to consider business models that will be less volatile, less resource-intensive and more responsive to the user of the future.
SustainAbility offers guidance to large companies and innovators within those firms to harness the power of business model innovation to help create a more sustainable future. We do this through a combination of agenda-setting research and consultancy services, which you can learn more about in the sidebar opposite and below.